Posts tagged ‘Public Relations’

Communicate social media value to your boss!

After going through this information this morning, I actually now have a folder on my computer called ‘Social Media’. Guess it is about time. I guess this info was worthy of being saved. I often hear the question, how do I convince others about the value.

Check out the free #hubspot webinar ‘How to Demonstrate the Value of Social Media’ w @chrisbrogan –

May 26, 2009 at 5:24 pm Leave a comment

WSJ Credit Union Marketing Tool

The Wall Street Journal handed a long awaited no cost marketing/pr tool to credit unions this weekend.

How lucky are they? … Speaks

March 17, 2009 at 10:13 pm Leave a comment

Barack, Money and Stuff

Advertising Age today published its top stories of the year, including some lessons learned and some that are actually still pending.  What will 2009 bring?  Their “Book of Tens”:

Stories of the Year

People Who Made Their Mark

Ads Garfield Loved

Major Agency Shifts of 2008

TV Shows That Stood Out

Creativity’s Favorite Video Ads

Ad Songs of the Year

Recession-Proof Businesses

Dubious Attempts at Public Relations

Richard Laermer’s Trends for 2009



December 15, 2008 at 4:45 pm Leave a comment

Google and Search Engine Optimization

Google just posted a new SEO starter guide published 11/13.  Most of us can learn something, but definitely a great tool for many.  It is even available in Spanish and German.

December 4, 2008 at 2:49 am 1 comment

Public Relations and new

I recently attended another free webinar.  This one was by Vocus.  The title was Understand the True Value of Online Press Releases.”  I took away two great pieces of information I thought I should pass on.  One great tools and the other great insight.  Here you go:  It is exactly what it says it is.  And a good source about PR distribution services:

Happy PR

October 28, 2008 at 7:51 pm 1 comment


Here is a wonderful collection of articles regarding the financial chaos in this country and the advertising/marketing field.  I am betting that this discussion will go on as long as the discussion on how we got here, what we are going to do, and will it work.

September 29, 2008 at 2:50 pm Leave a comment

Golden Rule of Networking

We all know how important networking is today.  Word-of-mouth, referrals, our reputations!!!  Recently I attended a seminar by Bob Burg, author, speaker on networking to increase sales.  Bob is dynamic.  He taught me his golden rule of networking – people will do business with those that they know, like and trust.  Think about that.   As we are working on referrals and working on getting others to know us and like us, we need to be earning their trust.  And, what he hinted at is that just like our reputations circle around on how successful we can be in our skills, our reputation on how trust-able we are also circles around.  So whether you are a consultant or a business, both have reputations, the trust component is imperative.

Considering all of our choices about who we do business with today, I would say Bob is ‘golden’ in his advice.

September 4, 2008 at 4:49 pm Leave a comment

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein