Visual Data

October 21, 2008 at 5:18 pm 1 comment

Yesterday I had the opportunity of attending a session on Business Intelligence and Mapping.  WOW, is this stuff great!  Think of it as visualization of data.  Strategically and competitively,  in marketing, it can solve many problems before they pop up or take you into new areas of competitiveness.

The session was presented by Monica Perry and James Pick, both professors at Redlands University.   The presentation focused around GIS, geographic information systems for your business.  I know, many of you think of Google Maps, or Google Earth right away which can be extremely helpful.  But this session went from using google maps to order pizza to mapping the locations of existing customers; mapping generic names for products (i.e. soda vs. pop) ; identifying new market opportunities, site selections and beyond.  They even spoke about doing a retail trade area analysis based on what your existing customer looks like and then being able to geo-customize communication into a new area!  Examples given included, HP, BMW and Albertson College who have used this successfully.  Basically they said that a GIS can go beyond what a table of data shows you and exhibits locations for analysis of relationships and trends, no longer just a database, but a spatially-enabled database providing spatial business intelligence.

While there are some systems with costs associated, the two were able to provide some freeware to be used such as GRASS, http://grass.osgeo.org/.  They also highly suggested  www.geodata.gov as a source and  with a wealth of free info,  www.esri.com, do a search on the word ‘free.’ 

Thansk to the two for such enlightening material.

Entry filed under: Brand, Marketing, Public Relations. Tags: , .

The ‘R’ Word Public Relations and new

1 Comment Add your own

  • 1. Jeffry Pilcher  |  October 21, 2008 at 5:41 pm

    There are some wildly sophisticated and highly effective tools for picking future branch locations these days.

    Basically, if you’re still picking the location for your next branch using intuition and your “knowledge of the local area,” you are (1) potentially making a huge placement mistake, and (2) potentially leaving a lot of money on the table instead of maximizing the opportunities a properly placed branch can yield.

    Never (repeat: NEVER!) determine the placement of your next branch by polling members and asking them. This does nothing but distribute your existing membership across a broader — and more expensive — branch network.

    Reply

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!

Calendar

May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

smbpr@aol.com

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein

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