“You can’t always get what you want…

August 27, 2008 at 2:24 am Leave a comment

but if you try sometimes, well you might find, you get what you need,” sang the Stones in 1968.  In 2004 it was named the 100th greatest song of all time by Rolling Stone magazine in its 2004 list of of the 500 greatest song.

I thought of this song title today when I realized how many times I have gone in and started marketing departments during my marketing career.    That number of how many times is the same number of times I have heard:  1.  We can’t do things like that; 2.  We don’t do things like that; 3.  We never did things like that.  These are all good signs of a business that needs serious marketing help and instruction.  Typically they ask for marketing,  but to any marketers dismay, only want to do the familiar.  But…if they opened their mind and remembered the reason they asked for marketing expertise, they might find they really do get what they need.  Maybe I will call it “get what you need” marketing

Entry filed under: Brand, Marketing, Public Relations. Tags: , , , .

Calling All Creative Business Owners Neighbors and Calmness

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:


The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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