Is it all in a name?

June 27, 2008 at 8:40 pm 3 comments

Or isn’t it? 

Can the name of a product influence the success of the product and/or the the success of marketing a product.  We all know it really takes a great mix of so much to really influence success.  But…  I found a product locally about a year ago that might be just the exception.  It does have great labeling, it is a great product, but… does the name hold it’s success.  From what I have been able to find, BITCH Wine has been largely marketed through word of mouth, it appears, because of its name and its bottle, a perfectly chosen pink colored label, the word bitch written 77 times and then the words, ‘bitch some more’ on the back of the bottle, all ‘tastefully’ done.  So is it really the wine, Barossa Grenache (or a grenache from the Barossa Valley in Australia) as described on WineRaves:  “Color: Ruby, translucent.  Aromas: Raspberry, cherry and chocolate and a hint of spice.  On the tongue, the wine feels warm without being heavy, despite the hefty 14.7% alcohol, and is dry without being drying.  The lush fruit and chocolate flavors finish very smoothly.  This one is easy without being uninteresting”; or its name that is creating its demand.

A year later, locally to where I live, it is hard to find.  Stores say it flies off the shelf when it comes in.  Many request it.  A friend recently found a bottle for me in Saratoga Springs, NY while traveling through there and grabbed it.  I was surprised last year with my first taste that along with its name, it did have a wonderful flavor.

So, is it in the name or is it what’s in the bottle?

Entry filed under: Brand, Marketing, Public Relations. Tags: , , .

Hispanic marketing – the statistics Speaking of names.

3 Comments Add your own

  • 1. Richard  |  June 28, 2008 at 10:29 pm

    Nice article….
    It seems to me, the main reason you have mentioned this, is the name/brand, and that’s the same thing that caught my eye… the name.
    Having done that (caught our attention), it now has to do something more, and in your case, its achieved that, as you,ve now tasted it, and have gone as far as to write about it.
    It can’t be one thing without the other though, it would simply be a fad.

    Reply
  • 2. sboniface  |  June 30, 2008 at 1:16 am

    You are right Richard, the name caught my eye in the store. I do continue to buy it due to the name and the taste. And, now others who I have introduced to it, are buying it for the same reasons. If I had bought it and it was horrible wine, it would have gone by the way side, no matter of its name or not.

    To add, there is a great vineyard in Truro/Provincetown, MA, Truro Vineyards, that sells wine in a bottle in the shape of a lighthouse. They sell several different kinds in various colors of bottles. This summer I will continue my tastings of it, but the bottles are unique, the labels are artistic. It adds to the desire to buy this wine.

    Thanks for the comment!!!

    Reply
  • 3. Denise Wymore  |  July 11, 2008 at 1:14 am

    Sue,

    You should google a dog accessory store in Seattle that is very popular (even Paris Hilton buys her pooches stuff here).

    It’s called:

    High Maintenance Bitch!

    Cheers!
    d.

    Reply

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!

Calendar

May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

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smbpr@aol.com

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