New Year

December 7, 2007 at 2:58 am Leave a comment

Many of us set New Year’s resolutions personally, and some also set them professionally.  The one that I have always heard over the past few years professionally, is that I am going to work smarter.  Working smarter is a great idea.  Today I decided with some quick input from a business friend what I am going to do next year – I am going to work at the ‘level above the next level.’  I truly like this because it will have me thinking about my next level, the company I am working for, their next level, but then for both of us, the level beyond that.  With the pace of business today, I believe the ‘beyond’ part is going to be important.   That level could be related to technology, marketplace, new product, employees, it is really wide open – ‘beyond’  has no boundaries.

Of course, everyone’s opinion of their personal next level is up to them.  When it comes to business, there are many organizations who won’t think about their next level.  Those are the ones who need the ‘beyond’ part.

Not only does my local grocery store have a web site that lists their specials of the week, they now offer the capacity to make a grocery list from this list of specials online.  And beyond that, you can order your groceries online for pickup in the morning.  You just drive up.  This isn’t PeaPod but for this store, which has always been somewhat behind in their advertising, these are both huge leaps.

On the other hand in banking, their are some institutions that believe having a web site with online banking capabilities is a great next level.  I am really not sure what they would consider  a level ‘beyond’ their next level would be but I would say they need to set their new year’s resolution very high.

Entry filed under: Brand, Credit Unions, Marketing, Public Relations, Uncategorized.

Herb Young

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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