SMART Goals

November 27, 2007 at 5:37 pm Leave a comment

According to the Guerilla Marketing teacher, Sheldon Snodgrass from Steady Sales, SMART goals are defined as:

Specific. Measurable, Acceptable, Realistic and Time bound. 

This all makes sense to me.  The problem can be that  there are many who approach a project without any goals, they just come up with an idea and decide to do it because of reasons such as; everybody is doing it this way; my son thought it was a good idea; or I dreamt about this last night.  But if we consider setting goals, and also think of the SMART approach to goals with objectives, we increase our chances of reaching them.

Entry filed under: Brand, Marketing, Public Relations.

Guerilla Herb

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!

Calendar

May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

smbpr@aol.com

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein

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