Clutter

November 20, 2007 at 3:01 am 2 comments

I love the subject of clutter in the marketing/ad world.  It really brings out the creativity in our industry.  This article illustrates ways in which some are addressing it today.  http://adage.com/mediaworks/article?article_id=122092.  Even clutter is evolving.

I think breaking through clutter needs to have a generational thought process.  When I very recently took my young teenage son to shop for a new phone, he was amazed to find the “juke” by Verizon.  He hadn’t heard of it despite the marketing by Verizon.  It certainly has appeal to his age group, we did end up buying it, but he hadn’t noticed any media about this phone.  He is now discovering features that he loves that had been depicted in the media he never saw. I know he doesn’t see much in the way of ads on the computer, he never watches ads on TV, he clicks back and forth between shows, or has shows on DVR where he just floats over the commercials.  I would say his prime source of information is his friends.  Then it all flows from there. 

Entry filed under: Brand, Marketing, Public Relations.

Fake Guerilla

2 Comments Add your own

  • 1. Morriss Partee  |  November 20, 2007 at 4:56 am

    People don’t like to be interrupted. That’s why we flock to new, fresh, ad-free environments like Facebook, and why we are appalled when Facebook adds ads. But the amazing power of marketing that Facebook provides has nothing to do with ads, and everything to do with the power of friends and their influence on us. Via Facebook, not only can we see what friends are doing, we can now see what events they will be attending. Imagine the effectiveness of the following message in your newsfeed: 28 of your friends will be attending Alecia Keys concert in Hartford on December 12. Seeing a message like that will make you at least consider attending, if not actually convince you to attend. Now imagine your son seeing a message in his newsfeed: 41 of your friends are using a Verizon Juke right at this moment.

    There is so much noise and clutter in the world today, and we have no time to evaluate what out of the noise is valuable. That’s why we rely on friends’ recommendations now more than ever.

    Reply
  • 2. sboniface  |  November 20, 2007 at 7:53 pm

    Very true. And it has been interesting to watch my friends and family, and listen to which social networking site they use. One I spoke with this morning uses Facebook more for business chatting; uses MySpace for friends and showed me the new Wallup beta site. You have to be invited or apply to use it at the moment.

    Reply

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

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Never gives up! Never forgets!

Calendar

May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

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