October 21, 2007 at 7:03 pm 1 comment

My dream is that one day when I read my daily edition of the AAF SmartBrief, http://www.aaf.org/,  there will be an article  about the success of  a credit union and its marketing, branding, or communication campaign.  Our industry fits into the category of people’s well being – financial well-being.  In the American Advertising Federation’s SmartBrief dated September 27, there were five out of eleven articles of interest on campaigns about well-being:

NBCU’s ban on junk food ads; Gore’s climate control group; an anti-drug group; Anorexia; and regulations on the sale of snack food, sodas and sports drinks in schools.

At a time when our country is looking at many angles of well-being, credit unions have a unprecedented opportunity to shine.

Entry filed under: Brand, Credit Unions, Marketing, Public Relations.

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  • 1. www.topcreditcardsadvice.info » Dream  |  October 22, 2007 at 9:18 am

    […] sboniface created an interesting post today on Dream.Here’s a short outline:My dream is that one day when I read my daily edition of the AAF SmartBrief, http://www.aaf.org/, there will be an article about the success of a credit union and its marketing, branding, or communication campaign. … […]


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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:


The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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