September 9, 2007 at 3:04 am Leave a comment

Is there really a question about whether there is a disconnect between those who consider themselves to be marketers and those who consider themselves to be creatives.  Do marketers think creatives can be replaced with a computer? Do creatives find an excuse to leave the room when it’s a marketers turn to present a media plan? Are your marketers “creative meddlers?” Are your creatives “strategy ignorant.  And if there is this disconnect, is it the reason your company isn’t creating award-winning advertising that produces results? Steve Lance, co-author of “The Little Blue Book of Advertising: 52 Small Ideas That Can Make A Big Difference” will explore the “language disconnect”  and the way to harness those forces for good – instead of engaging in a battle that nobody can win. Steve will be the guest speaker at the Ad Club of Western Mass on September 26.  For more info, visit, www.adclubwm.org

Entry filed under: Brand, Marketing.

Congrats Difference

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:


The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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