July 9, 2007 at 10:50 pm Leave a comment

There is no doubt that there is such a thing as bad press.  It is not a new concept.  What is new is what bad public relations can do to you in the competitive environment that credit unions live in right now.  With any sign of weakness or instability, word travels fast.   And, with so many options in existence for financial services, why even pick one that might show a slight sign.

Before any business announcements are made whether through the press, or external and internal communication devices, before any press release is sent, analyze closely the decision and the impact it has externally, as well as internally.  Examine all angles, remove yourself from the situation, look at it through the eyes of others.  Is this announcement, press statement, decision going to do more harm in the long run?  Look into the future carefully and closely.  Once it is done, it is hard to retract.

If you make a new product announcement, a new staff announcement, or discuss a new way of doing business, then do it.  If this announcement is made and then retracted, the fear of instability will interrupt optimistic thinking.  This would be taking a positive story, getting great press and then cancelling it.  There would be a monumental problem with credibility.  Not a good place for a financial institution.


Entry filed under: Brand, Marketing, Public Relations.

The Dirt and the Press traducción

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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