June 22, 2007 at 8:29 pm Leave a comment

I had never heard of 5th 3rd Bank before this past vacation.  I first noticed them walking in the downtown area of Bowling Green.  The name with the two fractions in it caught my eye.  Their colors were red and black.  I made a comment about the unusual name and my son did say, you won’t forget it.  He was right, but there is more…

 Traveling to and through Chicago the next week, we did notice what appeared to be another bank with the same name, 5th 3rd, but the color and look were different, green and blue, new look.  Sam said it is not the same bank.  A few days later we did see a 5th 3rds branch with red.  He said that is the same one.  Then we noticed more billboards with the green and blue.  We were confused.  It wasn’t just a state to state thing, it was mixed in the same state. 

Now at home and researching, I did discover this very large financial company announced its new brand this past February, their web site exhibits the new colors and logo and a press release talks about it. 


Entry filed under: Brand, Marketing.

Trip Notes Wal-Mart

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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