Wondering More!

May 30, 2007 at 2:58 pm 1 comment

Our June 4 total staff meeting will be in less than one week regarding our internal well-being.  But one thing is clear.  You can do all the  public relations work you want to make your credit union look good, and you can spend all of the money you have on marketing to get business,  but truly, and listen to this loudly – it is a total waste of money unless you can pay it off internally!

Word of mouth can be a very influential tool in getting a positive message across, it can be more powerful if it is negative.  Electronic communication is powerful.   All it takes is a few posts on a blog, a few emails, and the negative message can travel in seconds across your geographic targeted territories.

Paying it off internally means everyone buying into working quick, efficiently and progressively in today’s fast world.  One easy way to do this – surround yourself with those that can make this happen.

Business today, business tomorrow, and business well into the future is affected.   In other words, keeping our members that we have now; recruiting new members; and recruiting younger members will all be affected.

Entry filed under: Uncategorized.

“Challenge Your Fears” live The Lawn

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:


The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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