PR, internally?

May 4, 2007 at 2:51 am Leave a comment

Far many years ago I learned the hard way that public relations is not just an external part of a corporate environment. It is just as important internally as externally. And since I learned it so loud and clear, I have never forgotten it.

And in saying that I am happy to state that as ValleyStone Credit Union has continued through our branding process, our internal well-being has been ‘top of mind.’ Not just communicating our brand to our employees, and making sure that they can walk and talk our brand, but substantiating that we are ‘well’ internally. That we have the ability to accept change, to communicate efficiently, to understand each other and that we have the ability to move fast.

How we will know this and accomplish this? Starting 5/7, with an outside consulting firm, we will undergo almost four full days of examination; every employee will participate in the internal evaluation of ValleyStone. Four days which will include individual interviews; individual performance examinations; individual feedback sessions; group feedback sessions and a lengthy session on how we can vigorously perform together. How intense as well as exciting. This will be done briskly and quickly with great outcomes and benefits. Then we will have wonderful reasons to expand our external PR.

Entry filed under: Public Relations.

Proof Under The Big Tent

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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