April 17, 2007 at 12:25 am Leave a comment

It has been over a year now that ValleyStone decided we need to ‘brand’ ourselves, we had to give ourselves a new personality, internally and externally.  We had been a closed credit union forever up until a few years ago.  Then we decided to build a new building and reach out into the community for new membership like so many throughout our country.

Like so much else, things move slowly.  But I am a true believer in fate and things happen for the best even in business.  Part of our new brand, is that we move fast, we can no longer move slow.  This industry is crazy in so many ways; it moves slow, needs to move fast, it stays within its own circle, it needs to look outside.

Tomorrow night is the night that our board will see the work I have been doing with our outside brand consultant.  I am in awe of the results of our months of effort.  Can’t wait to share it with you all!

Everything will move fast now; the presentation; the roll out to staff, the beginning of the brand to the external audience, including you.  I can’t wait!

Entry filed under: Brand, Marketing.

Challenge Your Fears! Opportunity

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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