Theory vs. Fact and Scale

April 5, 2007 at 2:08 am Leave a comment

How does theory make it in an industry largely based on factual information?

Financial information is formed by putting together facts, mostly numbers. You form the numbers, analyze them, make decisions based on them. Exactness, this equals that, that means this, and on and on.

Publc relations, marketing and communication efforts are based largely on theory. You draw conclusions based on experience, experiences and supposition. You constantly study and listen because there is little exactness but there is always change. You also take chances!!!

But theory can be drawn to scale. Our theories can be applied in smaller applications or ones quite large with minor adjustment.

For example, I am involved in different community and charity work on behalf of the credit union as well as personal interests:

Two weekends ago, I was involved in a fundraising event for a local private school. Ticket price: $65; attendance: 240 people; funds raised: $50,000.

This past weekend, I was involved in an event to raise funds for a local boys organization. Ticket price: $25; attendance: 45 people; funds raised: $4,000.img_1551.jpg

Both events were high quality events; were organized the same way; were operated similarly; were marketedthe same way with public relations efforts, but all planning, operation, and promotion were scaled to meet the appropriate size of the event.  Both met their goals, both were successful!  Scale of theory!

Entry filed under: Brand, Marketing, Public Relations.

Awake Challenge Your Fears!

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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