April 3, 2007 at 3:17 pm Leave a comment

Think of a sleeping cat. It looks so peaceful and calm, no worries in the world. It finds a comfortable spot, curls up and dozes, and goes to sleep, just purring away.

But when it awakens, it stretches out, adjusts to its surroundings, and decides what it needs to do to survive, survive in the surroundings it has decided to exist in. It searches for sources of nourishment; it reacts to enemies it might encounter; it makes friends with those that care for it. It adjusts to its environment. Those that don’t adjust, don’t survive.

For ages, most credit unions stayed in these safe and calm environments, peaceful, serving those in close knit communities. Then many have made the decision to wake up and leave the comfortable surroundings. But the pending question still remains whether they can make the necessary adjustments to new surroundings in order to survive. Can they make the adjustments cats can to find how to survive? Or will they only seem to awaken, and not even be willing to attempt to adjust.  Will the adjustment only be a facade.

As I have watched for 2+ years in our industry, and have talked with credit union executives throughout our nation, I have to say many have taken the step to appear in new surroundings, but the adjustment is only a facade.  This facade has become part of the demise of some.  Those who do survive and even excel have accepted the adjustments they must make, first internally, and then externally.  They have surrounded themselves with those who can make them successful.
Adjustments must come forth in human resources (staff turnover in the CU industry is estimated to cost $50,000 to $60,000 per employee leaving; 10 employees leave, cost $500,000+); adjustments in operations; adjustments in marketing, adjustments in public relations just to name a few.

The cat adjusts quickly as it stretches and decides where to go next, can we?

Entry filed under: Credit Unions.

Wasted Theory vs. Fact and Scale

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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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