March 26, 2007 at 2:32 pm Leave a comment

Just do itand do it right! That is my response always when anyone asks me about how to make a trade show work for you. Whether you are there as part of marketing, sales or public relations, remember, it all works together!

Just do it right, yes! Example – my credit union always attends our very large local annual Home Show, it is profitable for us! Great place for sales, recognition, expanding your brand, and developing relationships! What is the most important part our 4 days there? Having fun.

Fun for those working,100_06361.JPG fun for those attending!

So, our booth was by far the booth who spilt out into the aisles with fun. It always has been like that. First, it looks fun, second, we always have the best giveaways at the show. How do we know that, we have people asking other people where to get them, we have other vendors taking them and using them on display in their booths, we have people stop and talk about them. What else makes it fun, our staff. They know how to have fun, they know how to make it fun. They smile, they laugh, they chat and they giggle!

Our competitors pay double for a double booth, we pay for a single booth and invest that into fun; putting that extra money into what gets people to stop and talk to you!

We have our best friends at the show we see year to year in booths around us. 100_06521.JPGIt is like a reunion. We tell stories from years past (what happened to you know who did you know what); we support each other in times of trouble(no one is there); we exchange gossip from the show(don’t ask)

So where does the do it right, wasted part come in? It is dedicated to those who pay their money to be at a show and do everything to stop people from talking to them. I actually have the perfect example: the booth next to me this year. The two people in the booth next to us, set up their booth, tidied it up, got their chairs, sat in their chairs, put on their ipods, and read magazines. Wasted!!!!

Wasted time, money, opportunity, reputation and fun!

Entry filed under: Marketing, Public Relations.

Being Lazy Awake

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:


The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


%d bloggers like this: