The Beginning

March 11, 2007 at 10:44 pm 1 comment

Thanks to Larri Cochran for the blogging seminar she presented in January along with our visits with Max that got me even thinking I could do this.  And thanks to all those wonderful credit union friends for their support.  Ready, here we go!


Working in the credit union community now for 2 and exactly ¼ years, and coming from about twenty years of public relations experience, I have continued to recognize this industry seems be ‘whispering’.  Being this silent is sometimes intentional.  But I really don’t believe that this is the reason.  Historically, it seems we didn’t have to ‘tout’.  It was self-sufficient, a self-communicative field, everyone that need to talk to each other did, and seemed to be okay with that.  We still are like that.


But with the advancement of credit unions largely joining the ranks of serving the community, not just employer groups, community associations, or geographical territories, this field needs to explore its self-communicative state and advance into a more sophisticated state of ‘touting’.  And with the advancement of being in the community and competing for market share with banks who are so heavily going towards community mind share with so many of its almighty dollars being tossed around into advertising and wonderful worthy causes; and as most credit unions don’t have that ability, we must discover and implement those ways to tell the wonderful things we do for members, our mission and our community commitment which we have performed, silently, for so many years.  So it is with these words that I will name this blog about public relations, ‘shout.’  Credit unions shall never be silent again!

Entry filed under: Credit Unions, Public Relations, Whatever.

Messages vs. Thoughts

1 Comment Add your own

  • 1. Jeannie  |  April 5, 2007 at 7:04 pm

    Great blog, Sue! Very readable and cleverly written. Who knew I’d enjoy reading about credit unions and public relations? Looking forward to your updates.


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About Me

Suzanne M. Boniface; Latest nickname: Suzanna; Public Relations, Marketing, Communications Consultant and Speaker - forever; writer and now blogger
Experience in credit unions/banking, non-profits, corporate and technology industries.
Mother of 2 boys - the best forever. Grandaughter, Julianna and second grandchild on the way.
Board member Ad Club of Western MA; Boston Road Business Association; Pioneer Valley Plan for Progress Trustee; President Westfield State Alumni Association Executive Council

Statements of Importance About Me!

Never gives up! Never forgets!


May 2010 - Speaker Westfield State College Commencement April 2010 - Speaker Cost Effective Small Business Marketing
April 2010 - Speaker WNEC Communications Conference
February 2009 - Speaker Social Media - Human Service
September 2009 - Speaker Wilbraham Rotary Luncheon
May 2009 - Writing for Westfield State FOCUS
April 2009 - Speaker Westfield State College, Alumni Mentor Day
January 2009 - Speaker - WNEC and Valley Press Club Communications Conference
January 2009 - Speaker - West Springfield Rotary Luncheon
July 2008 - Article in Credit Union Management Magazine

Contact info:

The Greatest of Quotes!

"be the change you wish to see in the world" - Gandhi ................................................. "Insanity: doing the same thing over and over again and expecting different results" - Einstein


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